There are many hot catering startups at present, among which the new tea startup is one of the most eye-catching. The ice cream and milk tea track is often regarded as a startup project with low entry barriers because of its low investment cost and simple operation. However, many tea shop owners have failed in their business. Why does this happen? Today we will talk about the importance of choosing a track for catering newbies to succeed in their business!

　　The ice cream and milk tea track is booming, with low investment costs and high returns. Why do some bosses still fail in their business?

　　First, from the perspective of capital investment, catering is one of the projects with low initial investment costs, but this does not mean that opening a catering store can reduce the expected investment costs. For example, procurement, rent, and wages are all continuous investment costs, and will increase as the scale of the store expands;

　　Second, the catering industry shows a "polarization" trend. Head brands and large catering management companies have huge traffic resources and efficient resource allocation capabilities. These head brands and large catering management companies are "rolling" products, "rolling" services, and "rolling" prices to varying degrees, while entrepreneurs who fight alone are fighting alone.

　　Therefore, if a catering novice wants to succeed in entrepreneurship, he must first choose a field that he is interested in and has certain expertise in, which will help maintain long-term enthusiasm and motivation, and accumulate more experience and advantages in this field. At the same time, he must evaluate his financial situation and resource network, and choose a track that suits his entrepreneurial scale and investment level.

　　Ice cream and milk tea entrepreneurship is indeed the first choice for catering novices, but in the context of the increasingly mature chain Join model, if you want to quickly achieve entrepreneurial success, you still need to join a large catering management company with a head brand. These companies can provide you with a more cost-effective entrepreneurial option. The specific advantages are as follows:

　　For those who are new to the catering industry, is this industry still suitable for novices? The answer is yes, especially in the context of the increasingly mature chain Join model. Specifically, the advantages of fried chicken franchising include the following:

　　Brand influence: Brand can be a concrete "standard". The essence of a brand is trust, that is, consumers are willing to spend money to buy products, and this kind of trust is not achieved overnight, so it is more valuable, thus attracting a large number of customers to the store to consume in the early stage of opening.

　　Operation support: Operation support is the core of the ice cream milk tea Join process. The support strength of different brands will vary. A reliable ice cream milk tea brand will provide "one-stop" services, including store site selection, decoration design, technical training, opening guidance, operation promotion and post-supervision, etc.

　　R&D innovation: In the increasingly competitive catering market, if you want to continuously increase store sales, in addition to "traffic", you also need to capture the taste buds of consumers. Many ice cream milk tea Join brands will empower Joines through R&D innovation, and open a "roll" taste mode on the basis of "roll" price, so as to help Joines better occupy a favorable position in the market competition.

　　Post-supervision: The development of an ice cream milk tea Join store requires long-term operation. In fact, the support of ice cream milk tea Join brands to Joines is not limited to the initial preparations for opening. Under normal circumstances, in order to ensure the unity and standardization of the brand, the brand headquarters will supervise the store from time to time, provide guidance to the Join store, help the store improve its daily operating efficiency, or use promotional activities, etc., so as to greatly increase the store's turnover.

　　The above is a detailed explanation of the article "How can newbies in the restaurant industry choose the right track and start a steady business?" I believe that newbies in the restaurant industry who want to start a business already know how to choose a track and find the best business methods on this track. I wish all bosses can realize their entrepreneurial ideals and achieve financial freedom as soon as possible!