I. Industry Background: From Wild Growth to Standardized Development

　　In recent years, the scale of my country's new tea beverage market has continued to expand. A research report released by the New Tea Beverage Committee of the China Chain Store & Franchise Association and the Meituan New Catering Research Institute predicts that the market size is expected to exceed 200 billion yuan in 2025. While the tea beverage industry continues to thrive, the closure rate of tea shops has also increased by 35%, exceeding the average closure rate of 22.6% in the catering industry. Behind these statistics lies the bitter lesson of those who blindly follow the trend—comparative competition is like a scythe, quietly eroding the industry's survival.

　　In the early days of the tea beverage market, there were a large number of homogeneous products, and brands imitated each other, lacking innovation. As the market matured, leading brands began to establish their position in the industry through differentiation strategies and standardization.

　　II. Counterattack Path: Three Transformations from Following to Leading 

      1.Product Innovation: In the highly homogenized tea beverage market, product innovation has become a decisive factor in brands' success. Data from 2023 shows that leading tea brands launch an average of 3-5 new products per quarter, with approximately 30% becoming blockbuster hits. This ability to continuously iterate products directly determines a brand's competitiveness and market share.

　　2. Business Model: The current development of the catering industry is gradually shifting from the traditional single-store model to the development of a complete ecosystem. This shift is no longer simply about expanding channels; it involves the reconstruction of the entire business model.

　　3. Standardization: Industry leaders actively participate in standard setting, formulating relevant rules to improve quality control, promote industry standardization, and enhance consumer trust. This not only promotes industry standardization but also establishes their leadership in the market. As the standards system continues to improve, brands with full industry chain capabilities and a strong sense of innovation will have a greater advantage in future competition.

　　The above is a detailed explanation of the article "From Follower to Rule Maker: The Secret to a Comeback in the Tea Franchise Industry." The tea brands' path from follower to rule maker demonstrates that only through continuous innovation, building a complete business ecosystem, and actively participating in the development of industry standards can they establish a leading position in a highly competitive market. In the future, as the industry continues to become more standardized, brands with full industry chain capabilities and cultural innovation awareness will have greater room for development.