The essence of business operation is not to build a brand of your own, but to realize your vision or goal. And brand building is just a way to achieve the goal. ‍‍‍‍‍‍‍‍‍‍‍‍Today, so many milk tea companies are competing in the market, so where does the core competitiveness come from?‍‍The competition between brands is essentially the competition between companies. Therefore, the competition between ice cream and milk tea companies is mainly determined by three factors: resources and capabilities, strategies, and execution efficiency.

　　1. Resources and capabilities

　　‍‍‍‍‍‍‍‍‍‍‍Every company has its own relatively advantageous resources and capabilities. The competitive strategy of an enterprise is essentially formulated based on its own advantageous resources and capabilities. Capital, talents, social resources, technology, management capabilities, etc. will become the core advantages of an enterprise. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍In each industry, the key advantages are different. The core element of competition in the milk tea industry is operating efficiency. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍The channels of the milk tea industry are the terminals of each store. Since the freshly made drinks in the store involve a lot of manual operations, this is a special test of a milk tea company's ability to manage the store. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍The milk tea industry is almost all franchised, and it is even more difficult to manage franchisees. ‍‍‍‍‍‍‍‍‍

　　For ice cream milk tea brands such as mixue and wedrink, first of all, it is necessary to ensure that the taste of products produced in thousands or even tens of thousands of stores is stable, which requires strong management, operation, and supervision capabilities. ‍At the same time, efficiency should be improved in all aspects such as R&D, supply chain, training, and talents. Moreover, this efficiency improvement depends on capital investment. ‍‍‍‍‍‍‍‍‍‍Our common mixue and wedrink can grow lemons by themselves, invest in factories to make packaging materials or even other materials, and even develop automatic milk tea equipment or improve the genes of fruits. This requires a lot of investment to do it, and small companies can't do it.

　　2. Strategy

　　Several large head brands are competing to continuously reduce costs, improve efficiency, and enhance brand potential. After the ice cream and milk tea brands have made a preliminary judgment on their core advantages, they must adopt corresponding strategies, or they can also be called strategies, to achieve good results. ‍‍Large head brands must find a place where they can continue to invest and continue to use capital to strengthen this advantage. If you can't find a place where you can continue to invest and strengthen, then no matter how big your size is, it will be difficult to form an advantage, because you can't continue to build barriers. This is the scale diseconomy. ‍‍‍‍‍‍‍‍‍

　　Many head ice cream and milk tea brands will adopt different strategies. For example, mixue, wedrink, etc. all use low-price strategies. In fact, low price itself is not a strategy. Low price brought by low cost is a strategy. ‍‍‍‍‍‍‍‍Those non-head brands can only adopt a differentiation strategy, otherwise you can't compete with their cost and efficiency. ‍‍‍‍‍‍‍‍‍Some milk tea brands gradually decline, which is the wrong strategy. ‍‍‍The premise of a good strategy is to recognize the situation and recognize yourself.

　　3. Execution efficiency

　　Resources and capabilities, strategies, and the execution efficiency to be discussed next, in fact, these three competitive factors complement each other. The right strategy can bring greater advantages, and strong execution will strengthen its own advantages and capabilities. All companies must compete with execution capabilities in the end. If the strategy is wrong, the more you do, the more mistakes you make. If the execution is not good, nothing works. The execution efficiency of an enterprise itself is a strong competitive advantage. There are only two ways to achieve excellent business performance: improve operating efficiency and establish strategic barriers.

　　The above is a detailed explanation of the article "What are the core competitive advantages of ice cream and milk tea companies to win?" It can be seen that if ice cream and milk tea companies want to compete successfully among companies, they need the resources and capabilities of the company itself, recognize the situation and adopt a good strategy, and have strong execution efficiency. All three are indispensable. Therefore, for entrepreneurs, choosing a certain ice cream and milk tea brand as a business partner is actually choosing the company of this ice cream and milk tea brand. Therefore, before making a choice, you must have a detailed understanding of the selected company to avoid investment mistakes. If you are interested in WEDRINK, you can call our investment promotion phone to learn more details. I wish you a quick realization of wealth freedom!