Store location selection is an art, just like when artists create, they need to cleverly combine and apply various elements. In the process of store location selection, they need to combine their own needs with various factors to select the best store location.

　　Store location selection is undoubtedly a delicate and strategic art, which requires accurate grasp and integration of various key factors. Only by cleverly integrating these internal and external factors and carefully laying out, can we select a high-quality store location that can not only highlight the characteristics of the store, but also maximize the attraction of the target customer group, so as to stand out in the fierce market competition and bloom unique business charm.

　　In the catering service industry, if you want to "peak at the beginning", then a good store location is very important, which can bring huge business opportunities and customer flow to ice cream and milk tea shops. So, if you want to make a lasting profit, how to choose the store location of an ice cream and milk tea shop? This article will start from the perspective of entrepreneurs and organize the three elements of store location analysis for everyone.

　　1. Geographical location

　　Ice cream and milk tea, which are suitable for all ages and come in a wide variety, are the preferred track for entrepreneurship at present. However, "good wine needs a deep alley", and if there are not enough customers, it will be useless. In the process of site selection, the most taboo is "self-admiration", so we need to try to avoid choosing a more remote store location, such as an alley. It is best to choose a location in a business district with dense traffic and ensure convenient transportation so that customers can see it at a glance. The recommended location is a commercial pedestrian street, a shopping mall, near a school or around an office building.

　　2. Competitive pressure

　　With the continuous improvement of the economic situation, there are more and more milk tea brands, and many milk tea In order to attract customers, brands even open stores in groups. Sometimes, there are even 2 to 3 peer merchants of the same category in the same area. It seems that this phenomenon can attract customers, but it is also very easy to cause diversion. In other words, it will greatly increase the competition pressure between stores. This is why most ice cream and milk tea franchise stores recommend that merchants open stores five kilometers away from similar stores.

　　If you choose to join an ice cream and milk tea store brand, such as "MIXUE" and "WEDRINK", there will be an operation teacher to help with the site selection, help our entrepreneurs to investigate the location of the business district, and try to avoid peer competition. , and will look for shop landlords to negotiate to obtain a good location at a lower rental cost.

　　3. Market potential

　　When choosing a store, you need to pay close attention to the flow of people. This is the so-called market potential space. The market potential space determines the growth of turnover income. Similarly, in the process of selecting the store location, we operators need to fully refer to the surrounding environment and try to choose areas with potential customer groups. For example, opening a store around a community, but a community with a majority of young people and a community with a majority of the elderly will determine two completely different sales performances. At the same time, if "dine-in" and "take-out" are combined, not only can It can not only increase sales, but also increase the exposure of the store.

　　The above is a detailed explanation of the article "How to choose the location of an ice cream and milk tea shop". This is why some stores are so popular when they open, which is closely related to the location of the store. For entrepreneurs who are new to the catering industry, it is recommended to investigate the location of the business district more, and once confirmed, it should be taken as soon as possible to prevent others from taking it. Alternatively, you can consider joining the ice cream and milk tea chain business opportunity model, leaving professional matters to professionals, which can make entrepreneurship more efficient. If you are also interested in joining WEDRINK, please call our official hotline!