As the world situation continues to tighten, all walks of life have the mark of the times. Compared with other industry projects, the characteristics of the catering entrepreneurship field in 2025 are still relatively prominent. The current threshold for entrepreneurship in the catering industry is relatively low. Even beginners can quickly master business skills after a brief professional training. Moreover, the catering industry has also shown strong enthusiasm in product innovation and service quality improvement.

　　In recent years, with the influx of a large amount of capital and talents, the catering industry is experiencing a profound wave of change. It does not mean that any catering industry can be favored by capital. For novice entrepreneurs, they prefer to choose ice cream milk tea shops. So what are the significant advantages of ice cream milk tea franchise? Why do many novice entrepreneurs choose to cooperate with ice cream milk tea brands? In fact, entrepreneurs choose to join ice cream milk tea chain brands. There is still a very important attraction of their own, which can be summarized as follows:

　　1. Brand "leverage" effect

　　After experiencing market competition, ice cream milk tea chain brands usually have a certain market influence and appeal. If entrepreneurs choose to cooperate with such brands, they can quickly attract consumers with the brand's existing popularity and exposure, and use lower promotion costs to leverage market traffic within a radius of 1.5 kilometers or even farther.

　　2. Comprehensive technical support

　　Comprehensive technical support is one of the important supports provided by ice cream and milk tea chain brands to entrepreneurs. This technology covers all aspects from store preparation to daily operations, including store site selection, decoration design, technical training, opening guidance, operation promotion and post-supervision. It can help entrepreneurs who lack entrepreneurial experience to quickly adapt to market feedback and reduce the difficulty of getting started.

　　3. Product R&D and innovation

　　Ice cream and milk tea chain brands usually have professional R&D teams dedicated to continuously developing products and flavors to meet the taste preferences of different consumers. In fact, by joining the ice cream and milk tea chain brand, entrepreneurs can use the brand's R&D resources to quickly launch new products, thereby better gaining consumer favorability and improving brand loyalty and repurchase rate.

　　The above is a detailed explanation of the article "What are the attractions of choosing an ice cream and milk tea shop for novice entrepreneurs?" In summary, the reason why the ice cream and milk tea chain brand is sought after by entrepreneurs is the empowerment support it provides. Whether it is a novice who is new to the catering industry or a boss who has been working in the catering industry for a long time, they can gain the favor of consumers after systematic training. In addition, the resource advantages of the ice cream and milk tea chain brand can also help entrepreneurs achieve high-efficiency sales conversion with lower investment. If you want to know more about the WEDRINK brand, you can call our official hotline!