How can ice cream and milk tea shops achieve low-cost customer acquisition
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  • Release time: 2024-10-16 17:15:04

  In recent years, the diversified development of tea culture has indeed become a striking phenomenon. The diversification of tea culture means that they can now enjoy a variety of flavors and styles of drinks in many tea shops. At the same time, the diversification of tea culture has also brought unprecedented opportunities. For example, some entrepreneurs choose to combine traditional tea with modern elements to create novel and unique tea brands. Among them, WEDRINK is one of the more famous new tea brands. Entrepreneurs can choose tea chain brands to join. Among them, ice cream and milk tea shops are very suitable for entrepreneurs who are new to the catering industry because of their low initial investment costs and high profit margins. As long as they work hard, it is difficult not to make money.

  However, some people are happy and some are sad. Although it is relatively easy to open an ice cream and milk tea shop, it is still difficult for entrepreneurs to quickly acquire customers. So, how should ordinary people get customers at a lower cost? There are mainly the following aspects:

  1. Merchant promotion activities

  If merchants want to increase customer acquisition, the most important means is promotion activities. As the name suggests, it is to find ways to increase the number of customer orders, thereby greatly increasing the exposure of the store. Generally speaking, merchant promotion activities have an immediate effect. In practical applications, this technique is mostly used for new store openings, such as the words we often see, such as "buy one get one free", "full discount", "discount", etc.

  For merchants, if they want to achieve low-cost customer acquisition and take promotion activities, they need to formulate activity themes, activity content, activity time, etc. according to their actual needs, and use online and offline promotion channels to quickly improve brand influence. If there is no practical experience in this area, simply carrying out promotion activities, sometimes not only can not reduce costs, but also may increase the cost burden of merchants, so promotion activities are not particularly friendly to ice cream and milk tea entrepreneurs who fight alone.

  2. Online promotion

  With the development of Internet technology, more and more ice cream and milk tea shop merchants are no longer simply dine-in stores, but have chosen a combination of online and offline models. The so-called "offline" naturally refers to the dine-in business, while "online" not only refers to the construction and operation of takeaway platforms and group purchases in each country, but also includes the creation, maintenance and daily operation of self-media platforms such as Facebook and tiktok. By combining the two, the exposure of the store can be improved, while breaking geographical restrictions and gaining recognition from consumers.

  3. Ice cream milk tea franchise

  Ice cream milk tea franchise has become a popular choice in the entrepreneurial field in recent years. The reason for its popularity is largely due to the all-round technical support provided by the brand headquarters to entrepreneurs. This support not only covers multiple links from store site selection to decoration design, technical training, opening guidance, operation promotion and post-supervision, but also reduces the difficulty and risk of entrepreneurship through a series of professional measures. For example, during the opening period, the brand headquarters will arrange operation teachers to provide professional guidance to entrepreneurs locally, thereby reducing the difficulty of entrepreneurship, and can also obtain more customers at the lowest cost through various means to reduce costs.

  The above is a detailed explanation of the article "How to Achieve Low-cost Customer Acquisition in Ice Cream and Milk Tea Shops". Through the explanations in the above aspects, I believe that entrepreneurs have a great understanding of how to achieve low-cost customer acquisition. For newbies who want to start a business but lack experience, choosing an ice cream and milk tea franchise is undoubtedly one of the fastest ways to achieve low-cost customer acquisition. Choosing an ice cream and milk tea franchise is a wise choice. If you are looking for an ice cream and milk tea brand and are interested in learning more about WEDRINK, you can call our investment hotline!


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