Compared with the past when restaurant owners tried every means to increase their operating income, many restaurant owners feel that the restaurant business is becoming more and more difficult due to consumers' increasing requirements for the quality and cost-effectiveness of catering. For catering people who are just starting a business, the perception may be relatively small, but for those who have been working in the industry for a long time, they can clearly feel that the operating costs of catering stores have risen sharply this year. So how can entrepreneurial catering people break the "vicious circle" of high cost investment?

　　If you want to break the "vicious circle" of high cost investment, then catering people need to find out the root cause of the cost increase from the essence! In fact, in essence, this is inseparable from the development of the industrial economy. In the past, it was so glorious to make money and spend money, but now life is so miserable. This is not only a true portrayal of real life, but also a problem that everyone who comes into contact with the catering industry needs to think seriously. With the increase in operating costs, including labor, rent and food supply, how to achieve "cost reduction and efficiency improvement" has become a topic that entrepreneurial investors cannot avoid.

　　So, what should entrepreneurial rookies do if they want to go long-term in the catering industry? Let's take ice cream and milk tea franchise as an example to share with you some ways to improve operating efficiency.

　　1. Innovative products and services

　　Catering companies need to continuously innovate products and services to meet the diversified and personalized needs of consumers. As an industry with a younger audience, the ice cream and milk tea industry needs to improve consumer satisfaction and loyalty by developing new dishes, optimizing service processes, and improving service quality. For ice cream and milk tea shops that fight alone, innovating products requires a lot of manpower, material resources, financial resources, and energy, and the chance of success is still uncertain, which is why many entrepreneurs choose to join ice cream and milk tea brands.

　　2. Digital transformation

　　With the continuous development of networking, the ice cream and milk tea industry needs to use digital technology to optimize the operating efficiency and service quality of catering companies in order to gain greater exposure and brand awareness. Improve consumers' dining experience and convenience through online reservations, mobile payments, smart ordering, etc. At the same time, use data analysis tools to analyze and predict consumer behavior to provide a basis for the company's business decisions. Professional things still need to be handed over to professionals. If you want to reduce the cost of ice cream and milk tea, these modern means still need to be handed over to the brand for unified management, which is more convenient and labor-saving!

　　3. Focus on market segments

　　Precise positioning and operation for specific consumer groups and market segments. By deeply understanding the needs and preferences of target consumers, providing products and services that meet their expectations, we can gain a competitive advantage in the market.

　　4. Cost Control

　　How can entrepreneurial catering people break the "vicious circle" of high cost investment? Cost control has become one of the compulsory courses. Catering people need to control the operating costs of the company by optimizing procurement channels, reducing inventory costs, and improving operational efficiency while maintaining the quality of products and services. At the same time, make rational use of resources to avoid waste and unnecessary expenses.

　　The above is a detailed explanation of the article "How entrepreneurial catering people can break the "vicious circle" of high cost investment". The current catering business does face many challenges and difficulties. However, through innovative products and services, digital transformation, focusing on market segments, and cost control strategies, catering companies can still gain competitive advantages in the market and achieve sustainable development.