New tea drinks, such as delicious ice cream milk tea, are sweeping the hot land of entrepreneurship and becoming the hottest track at the moment. Ice cream milk tea not only has a friendly price, but also has a rich taste, which may be the important reason why every consumer, both men and women, likes ice cream milk tea.
The sales scale of the global ice cream industry continues to grow, increasing at an average annual growth rate of nearly 10%. According to statistics, Chinese consumers consumed more than 21.31 billion cups of milk tea in 2023, and more than 40,560 cups of milk tea were consumed every minute. It is not difficult to see from the data that the number of ice cream milk tea sold has continued to grow in recent years, which also indirectly confirms the popularity of ice cream milk tea. In fact, in recent years, as ice cream milk tea has been welcomed by more and more consumers, ice cream milk tea franchise has also been favored by many entrepreneurs.
According to the official website, many leading brands have begun to rapidly carry out large-scale and wide-ranging foreign investment promotion, and brands such as ice cream milk tea MIXUE and WEDRINK have already directed their development strategies to Southeast Asia and even the global market. The secret to a successful steady business comes from standardized operations. Specifically, if you want to unify standardized operations, you can choose ice cream and milk tea brands to join as business partners. Why standardized operations are the secret to a successful steady business? There are several major advantages:
Brand endorsement: A brand can be a concrete "standard". For example, when we mention "MIXEUE" and "WEDRINK", we will subconsciously feel that it is reliable, which is a comprehensive reflection of the position it occupies in people's consciousness. It is worth mentioning that the essence of a brand is trust, that is, consumers are willing to spend money to buy products, and this kind of trust is not achieved overnight, so it is more valuable, thus attracting a large number of customers to the store to consume in the early stage of opening.
Operational support: Operational support is the core of the ice cream and milk tea franchise process. Generally speaking, the operational support of ice cream and milk tea franchise is closely related to the size of the company, which also means that the support strength of different brands will be different. But this is not an excuse for a brand's inadequate service. For example, a reliable ice cream and milk tea brand will provide "one-stop" services, including store site selection, decoration design, technical training, opening guidance, operation promotion and post-supervision, etc.
R&D innovation: In the increasingly competitive catering market, if you want to continuously increase store sales, in addition to "traffic", you also need to capture consumers' taste buds. This is because consumers' freshness of a certain flavor is not constant, and will continue to decrease with the increase in the number of purchases until it is completely cleared. It is precisely because of this reason that many ice cream and milk tea franchise brands will empower franchisees through R&D innovation, and open a "roll" taste mode on the basis of "roll" prices, so as to help franchisees better occupy a favorable position in the market competition.
Post-supervision: The development of an ice cream and milk tea franchise store requires long-term operation. In fact, the assistance of ice cream and milk tea franchise brands to franchisees is not limited to the initial preparations for opening. Under normal circumstances, in order to ensure the unity and standardization of the brand, the brand headquarters will supervise the store from time to time, provide guidance to the franchise store, help the store improve its daily operating efficiency, or use promotional activities, etc., so as to greatly increase the store's turnover.
The above is a detailed explanation of the article "The secret to a successful steady business comes from standardized operations". Choosing a reliable ice cream and milk tea franchise brand can make starting a business easier, at least you won't be at a loss in the daily operation process. This is also an important reason why more and more people choose ice cream and milk tea brands. On the road to pursuing dreams, having a partner in the same industry can make starting a business less lonely, and for entrepreneurs themselves, professional and standardized guidance can make starting a business more efficient.
